Prof. Dr. Myriam Ertz is a Full Professor of Marketing at the University of Quebec at Chicoutimi, Director of LaboNFC, Canada Research Chair in Technology, Sustainability, and Society, co-responsible for the Research Network on the Circular Economy of Quebec (RRECQ) and associate editor of several journals (Frontiers in Psychology, Humanities and Social Sciences communications, Frontiers in Sustainability). Recipient of MDPI’s Social Sciences 2020 Young Investigator Award, the University of Quebec’s 2022 Research Succession Award, she is also a Fellow of the College of the Royal Society of Canada, and has published over 100 articles and developed managerial tools with (inter)national academic and business partners to promote product lifetime extension, responsible marketing, pro-environmental behavior, and sustainable digitalization.